Who We Are


Arrows vision is to become a renowned small business for its provision of accurate and quality consultancy in the field of educational research growing its own publication and workshop programs for businesses.


Providing a high quality of service to delight our customers High level of productivity to meet our customers’ needs in a timely fashion Profitability through financial maintenance Maintaining a balanced level of growth to increase the organisational client base


Arrows Research Consultancy aims to undertake research as a means of enhancing quality in the field of education through providing consistently and timely service to its clients. Growing networks of educators Arrows of inspiration to the bull’s eye i.e. core of the matter relevant to education for better future. High performance targeted.


Positive attributes internal to your organization and within your control. Strengths often encompass resources, competitive advantages, the positive aspects of those within your workforce and the aspects related to your business.

Our Clients

Don't miss new updates on your email
Te Wananga o Aoteaoroa
Giles Brooker Group
Impact Tutoring
CEO Congress
University of Madrasd
Air New Zealand
Aspire2 International
Manukau Institute of Technology (MIT)
World Association for Sustainable Development
NZ Steel
Tyco New Zealand
New Zealand Organisation for Quality (NZOQ)

Our clients say

Siham has been instrumental in support to students and in particular engaging and encouraging the rich cultural diversity of all students in their academic learning, this was apparent with my Diploma in Pacific Rim Tourism students. These students enjoyed Siham’s style of teaching, her warmth and friendliness as well as Siham’s drive for professionalism and integrity in their acdemic learning and achievement. The outcome was success and pride in the students knowing that they could take ownership of their learning.
Own Ormsby
Program Leader, the Pacific Rim Tourism Program Manukau Institute of Technology
I have worked with Dr Siham El Kafafi for three years in my capacity as Deputy Head of Business School. It’s my honour and pleasure to provide recommendation for Siham. In the time that I have known Siham, she was very industrious and held three different positions: Health Services Management Programme Leader, Health and Business Management Senior Lecturer and Research Leader. Siham has exceptional abilities to undertake on vast amounts of work and complete them efficiently in given time frames. I have found Siham going out of her way to support learners and her colleagues. Besides being a skilful leader, Siham is an outstanding educator who empowers her learners. Siham has done an excellent job in those 3 positions. I wish her all the best with her consultancy business where she can utilize all her talents and skills.
Poonam Khirsariya
Deputy Head of Business School, Ntec
“Dr Siham El-Kafafi wrote a bi-monthly column for QNewZ, the membership-only monthly publication of the NZ Organisation for Quality, from 2010 to 2015. As editor of QNewZ I worked closely with Dr El-Kafafi. Her QNewZ columns were always engaging and informative. Dr El-Kafafi is able to take complex academic leadership knowledge and research explaining it in a way that is both accessible and relevant to the nominated audience, from front line managers to CEOs. Dr El-Kafafi is also an excellent workshop presenter. Her key note and workshop presentations for NZOQ, at both regional and national level, were always well attended and often generated lively debate. I commend Dr El-Kafafi for her ability to bring to our members practical leadership skills and knowledge thereby enhancing their role as Quality practitioners.
Lyn Nikoloff
Ex-editor QNewZ Workplace Adult L&N Tutor – Communication skills CANZ Inaugural Visionary Celebrant Award (2015) Writer| Editor | CelebrantAdult L&N specialist Marriage & Funeral Celebrant | Member CANZ
Siham demonstrated both her capability and valued experience while working remotely on a higher education online development project with Malvern International plc. She was reliable, focused and hard working, producing high quality learning resources on time and within budget. Furthermore, her enthusiasm and informed advice proved invaluable.’
Ian Brooks
International education

consultant, retired Executive Dean Northampton Business School/University Internationalization

Siham is a motivated, confident, community minded person who shows genuine passion for peoples’ success in their learning journeys. Siham has a long term interest in supporting, educating and helping others which is linked to her many roles that she is involved with. When Siham is working with her clients she is able to maintain a sound working relationship while still being friendly, willing to engage with the range of customer personalities. This means her clients are able to take on new learning, and are responsive to advice on learning opportunities. Siham is also very creative with her programmes and presentation of them. She has a high level of expertise in this area.
Jean McKenzie
Impact Education Hub